Sony PlayStation 3 too cheap? Sony believes so
$600, too expensive or too cheap? It all depends on how you look at it, whether the glass is half full or the glass is half empty. Sony Computer Entertainment executive Ken Kutaragi seems to be look at the glass half empty. Kutaragi said at a recent press conference, “The PlayStation price, it was said to be expensive…same for the PlayStation 2. However, when released, both had sales that were unthinkable for previous game machines. This is because both offered experiences that could not be had on previous game machines.” With the Microsoft Xbox 360 at a price of $399 for its premium system and the Nintendo Wii possibly at a slim $199, the PS3s $599 60 GB premium system is already $200 more than its closest competitor’s price, not to mention the PS3’s 20 GB core system is $499 (still $100 over the price of the 360). However, with the PS3’s Blu-Ray capabilities and its ability to process graphics at an astonishing 1.8 Tera flops, the PlayStation 3 could be easily over $1000. Now, looking at $599 again, it doesn’t seem that bad.